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The Social ImpactAdvantage
The Social Impact Advantage
Our society is at a crossroads. It’s no longer enough to have the best product or the most value add for your customers. Today’s consumers demand more than just product quality and price. They’re looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. In order to increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way.
Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company’s mission in the current social climate the right way―ensuring results are meaningful, effective, and ultimately profitable.
With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In her newest book, The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way.
Adam Weers
Chief Operating Officer, Trammell Crow
While working on a major retail development in Washington D.C., I watched CapEQ bring together all the players. They helped us realize that we wanted the same thing, then they got out of the way and let us do it. Their facilitation kick-started a virtuous cycle, where everyone's interests were aligned, ultimately leading to a more functional and efficient project.
Michelle Gilliard
Former Senior Director, Walmart Foundation
CapEQ is addressing high unemployment, a crisis in this country. It’s a critical need for a chronic problem. Their ability to leverage sophisticated knowledge and understanding of how to connect people to employment opportunities is extremely important.
David Reuter
Partner, LLR
CapEQ is a perfect blend of impact and business and can meet our company where we are, allow us to continue achieving our goals promised to stakeholders and innovate to creatively find ways to impact.
Mario Morino
Chairman, Morino Institute
With wisdom earned in the private and social sectors, Tynesia Boyea-Robinson provides great insights into how systems-level change actually happens―and how you can do more to produce it in your community.
Angela Glover Blackwell
Founder and President, PolicyLink
Tynesia Boyea-Robinson knows the power of collaboration and collective action necessary to resolve complex challenges and create lasting impact.
Darren Walker
President, Ford Foundation
Consumers have made it clear that they want companies to reflect their values, holding businesses to a higher standard that prioritizes both societal and financial outcomes. This book is a roadmap for corporate leaders to be better and do better—strengthening the bottom line along the way.
Asha Varghese
President, Caterpillar Foundation
As companies get more involved in the outcomes of their giving and the impact on our world, it's important to understand the shared value of advancing society while enhancing the competitive position of the company. This book gives you the tools and insights you need to operate as a successful business in the 21st century.
Gerald Chertavian
Founder and CEO, Year Up
Employers are leaving talent and money on the table if they aren't thinking about social impact. This is a book that any successful CEO needs to understand and use if they want to win in business and retain the best and brightest.
Darren Walker
President, Ford Foundation
Consumers have made it clear that they want companies to reflect their values, holding businesses to a higher standard that prioritizes both societal and financial outcomes. This book is a roadmap for corporate leaders to be better and do better—strengthening the bottom line along the way.
Bruce Rosenblum
Managing Director, Carlyle
Tynesia Boyea-Robinson’s new book will give you the tools you need to maximize returns for your company across all dimensions—social, environmental, and financial. Her core insight is that principles of impact investing work best when fully integrated into the way a company’s business model is designed and its operations are constructed—becoming the main course and not just a side dish.
Daniel H. Pink
#1 New York Times bestselling author of The Power of Regret, When, and Drive
This book is a go-to resource for any business executive who wants to become a complete leader. The lessons in The Social Impact Advantage will boost your bottom line and deepen the good you can do in the world.
Cathy Clark
Faculty Director of CASE, Duke University
From her experience at NASA, GE and Year Up, Tynesia Boyea-Robinson shares a formula so simple for how businesses can align their work with impact, it almost seems too good to be true: Innovate, Accelerate and/or Decelerate. But those are the fundamental options behind all social impact. This book is full of examples and should not be missed!
John Coleman
Author of The HBR Guide to Crafting Your Purpose
We all crave lives of meaning. We are more engaged professionally when we believe our jobs have purpose. In The Social Impact Advantage, the inestimable Ty Boyea-Robinson gives advice to seasoned leaders and up-and-coming professionals alike on how to advocate for and craft this sense of purpose at work.
Meet Tynesia Boyea-Robinson
Tynesia Boyea-Robinson is president and CEO of CapEQ, an impact investment and advisory firm that helps investors and companies achieve superior financial returns through social impact. She has worked with Fortune 500 companies like the Carlyle Group, Marriott, and others to change the way the world does business. As an entrepreneur, Six Sigma blackbelt, and technologist, Tynesia is uniquely positioned to catalyze a results-driven era of social change.
